For most of us, it's really easy to not show our faces on our social media, especially because we are in the business of showcasing other people. It's easier to be behind the camera than in front of it, but never showing who YOU are is doing your business a disservice.

If you are the only person in your business, your clients are going to meet you. They are going to hear your voice (gasp!) and see your wrinkles and all. And spoiler alert: they do not care.

Seriously, would you NOT choose to work with someone because of those things?? No! Your clients do not care, and likely don't even notice the things that are keeping you from being the face of your brand.

You need to show up as yourself and own it! There's no reason not to be showing your face on your social media.

Clients need to have that Know/Like/Trust Factor with you so that they can start engaging with your brand. The more you show your face and your personality, the more they're going to have that connection to you specifically in your business.

Take action today - get on your social media. Make a reel, do a story, post your face, your voice, connecting with your clients.  Show up for your business, no one else is going to be your brand ambassador.

You can have a model team, you can deliver absolutely amazing images to them and not see a single one shared by them. There's no guarantee that they're going to post for you. Get on your social media, put your face out there and start making that connection with your clients so that when they're ready to book, they think of YOU.

You are what they want. Your talent. Your eye. Your creativity. Your personality. If you're hiding yourself, what makes you more appealing than every other photographer out there?